Strategic Connectedness occurs when brands tap into the power of one. At HLN Marketing, “oneness” means recognizing that all purchase decisions must powerfully resonate with at least one of the three HUMAN SUSTAINABILITY pillars -- soul, health, and ECONOMICS. only brands that truly leverage these consumer values Enjoy the elusive connection called brand loyalty.
our mission is to profitably build brands using cutting-edge technology and solid marketing strategies to connect along this "path to loyalty". TO achive this, we focus on corporations, small businesses and individuals. The result is a vision of true societal harmony.
Every thought builds someone's brand. Simply stated, if not building your own brand, your are building the brand of someone else. Today, digital marketing drives nearly all effective strategic plans, including event management, advertising, promotion, and public relations.
We create wifi networks that connect local businesses to turn shoppers into buyers. Our proprietary Marketing Automation model develops relationships, based on demographic profiles, collected at login, to deliver targeted coupons, emails, ads and viral social media campaign.
Stress depletes productivity, affecting work and personal performance. Corporations annually lose about 3 weeks of productivity per employee due to stress-related personal problems. Balanced human sustainability pillars (soul, health, and economic), form a solid wellness platform.
FOUNDED BY AWARD-WINNING CHIEF STRATEGIST MARK E. LAWRENCE IN 1990, HLN GLOBAL MARKETING IS ONE OF THE MOST RESPECTED AND INNOVATIVE STRATEGIC, DIGITAL AND SUSTAINABILITY MARKETING AGENCIES IN THE WORLD. THE HLN GLOBAL PROCESS TAKES CLASSIC MARKETING AND INNOVATes TO MAKE IT A LITTLE DIFFERENT. OUR SUCCESS CYCLE HAS FOUR dimensions:
DESTINATION – Determining the destination means establishing a clear mission, vision and BHAG
Mission – Describes organization’s purpose; why it exists; business focus
Vision – Describes what the owners/founders want the company to achieve in the future
BHAG – Big, Hairy, Audacious Goal (you believe it is possible, but others may not)
JOURNEY – Defining the path to reach the destination requires planning. Understanding the market, its segments and their needs; allocating resources; developing marketing strategies (digital, retail, wholesale, brokers, etc.); SWOT Analysis; 4Ps; Establish Sales Strategy
MOVEMENT – Implement sales strategy to meet forecast against scheduled timeline
COURSE CORRECT – Establish performance metrics, which are used to evaluate progress; Make appropriate modifications, based on feedback to achieve sales goals.