Strategic Marketing: The Human Experience

Why Cultural Connectedness is finally receiving proper recognition as a powerful Marketing, Mental Health, & Social Innovation tool.

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Cultural Connectedness

For years, marketers have worked to capture the target audience’s attention. Today’s goal is to elevate the “human experience”. This starts with sensitivity and cultural responsiveness that creates sincere connections between the brand and the “people” that purchase and consume it. These people have feelings, desires, and dreams that distinguish them from others. Winning brands are those that recognize the power of Cultural Connectedness!

Profit for Non-Profits

Why the new Non-Profit must think like a Fortune 100 Company

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Profit for Non-Profits

Many of today’s non-profit companies overcome significant obstacles to achieve favorable outcomes for their constituents each day. They are so passionate about their work that they sometimes fail to properly focus on sustainability. They function well, so long as donations flow abundantly. But when they diminish or evaporate, the non-profit and their constituents suffer. In the business world, many would be candidates for bankruptcy at any given time. This is because their leadership does not understand that it MUST run like a for-profit business to be successful.

Brand Engagement

Strategic. Digital. Sustainable.

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Brand Engagement

Millennials are expected to overtake Baby Boomers in population in 2019 as their numbers swell to 73 million. According the American Psychology Association, millennials are also the most stressed generation due to “unreasonable workloads and deadlines; unrealistic managers; and unattainable work-life balance. Brands that incorporate the “human experience” into their marketing strategies stand to best engage and connect with these consumers and there are many ways to accomplish this new approach.